Journal

Journal

Field notes on event fabrication, scenic builds, brand activations and production from the Geo Events studio in New York City.

October 2026

NRF 2027 Beyond the Booth: Retail Brand Events in NYC

Hotel ballroom set for a sales kickoff general session, with a scenic wall framing a curved LED screen, amber and violet uplighting and rows of empty chairs

October 2026

Sales Kickoff Event Production: A Planner’s Guide

A vaulted ballroom set for a corporate dinner, with long tables in warm amber light and tall windows looking onto a lit wooded garden at dusk

October 2026

Corporate Event Venues in Atlanta: A Producer’s Guide

LED court outline overhead, JG monogram projected on the stone wall, JOSH DO IT photo booth and cocktail tables at Cipriani

October 2026

Designing Events for the Camera: Sightlines, Contrast, and the 15-Second Clip

October 2026

What Is a Brand Activation? A Builder’s Guide

Hotel ballroom set for an evening reception, with a violet LED wall, amber light on tall scenic walls, a candlelit dinner table and haze in the light beams

October 2026

CES 2027 Off-Floor Activations: A Las Vegas Production Guide

Glass-roofed hall at NYPL with arched mirrored back bar, white flocked trees, mirrored tables and white tufted chairs

October 2026

New York Public Library Events: What a Build Must Respect

Low-angle view of the rainbow acrylic skyline sculpture with layered translucent buildings reflected on the observatory floor

October 2026

Laser-Cut Acrylic Installations: Layering Light and Color

Faux log cabin wall hung with cowboy hats, ropes, lanterns, boots and faux snow at Magic Hour Mountain Lodge, NYC

October 2026

Hotel Brand Activations: Partnering With Venues on Branded Takeovers

Fluted pink bar with floating shelves of pink decor, red roses and a pink staircase slide in the Barbie Dream House

October 2026

The Experiential Event Design Process: From Brief to Build