CORE WATER

Core Water wanted to make a splash with the launch of their new flavored line—and our friends at Pop Lab Marketing tapped us to bring that vision to life. The result was a bold, immersive pop-up experience in NYC that showcased the brand’s vibrant new identity through touch points that blended design, tech, and fun.

Concept

We centered the experience around the brand’s new flavor-forward colors—bright, juicy, and full of energy. Using bold, reflective surfaces and color-specific sculptural elements, we created a playful, photo-ready space that felt like stepping into the world of Core.

Challenge

How do you introduce a product line while making it feel like an event worth lining up for? Our goal was to transform a retail footprint into a fully immersive world— one that could entertain, inform, and convert casual visitors into brand fans.

Solution

We brought the color story to life with reflective feature walls and customextruded circles in each flavor's hue. One of the most talked-about moments was a reimagined NYC-style payphone booth: guests picked up the phone, dialed a number, and heard a pre-recorded message from Core brand ambassador Hailee Steinfeld. We designed the booth, coded the backend, and made sure the interaction worked seamlessly.