Events
CORE WATER
Core Water wanted to make a splash with the launch of their new
flavored line—and our friends at Pop Lab Marketing tapped us to
bring that vision to life. The result was a bold, immersive pop-up
experience in NYC that showcased the brand’s vibrant new identity
through touch points that blended design, tech, and fun.
project overview
concept
We centered the experience around the brand’s new
flavor-forward colors—bright, juicy, and full of energy.
Using bold, reflective surfaces and color-specific
sculptural elements, we created a playful, photo-ready
space that felt like stepping into the world of Core.
challenge
How do you introduce a product line while making it feel
like an event worth lining up for? Our goal was to
transform a retail footprint into a fully immersive world—
one that could entertain, inform, and convert casual
visitors into brand fans.
solution
We brought the color story to life with reflective feature walls and customextruded
circles in each flavor's hue. One of the most talked-about moments
was a reimagined NYC-style payphone booth: guests picked up the phone,
dialed a number, and heard a pre-recorded message from Core brand
ambassador Hailee Steinfeld. We designed the booth, coded the backend, and
made sure the interaction worked seamlessly.


