VTEX needed a physical presence that felt as innovative as their software. Set against the panoramic Hudson River views of The Glasshouses, the challenge was to create a design that didn’t compete with the skyline but commanded the room. As the lead scenic fabrication and design partner, Geo Events was responsible for translating VTEX’s digital brand into a tangible, high-end physical environment.
Our contribution focused on structural brand impact and premium guest comfort. Key deliverables included:
Large-Scale 3D Logo Displays: Precision-engineered, freestanding brand marks that served as the primary focal points for the event.
Scenic Fabrication: Custom-built stage backdrops and structural partitions designed to define the flow of the open-concept venue.
Premium Furniture Curation: A sleek, modern furniture suite that complemented the “tech-forward” aesthetic of the VTEX brand.
Modular Branding Elements: Versatile displays that allowed for seamless transitions between keynote sessions and networking mixers.
The centerpiece of this activation was the large 3D logo display. Using a combination of CNC routing and high-density materials, we created a crisp, architectural version of the VTEX identity that looked flawless from every angle—crucial in a venue with 360-degree natural light. Our fabrication team focused on high-gloss finishes and hidden structural supports to ensure the branding appeared “floating” against the glass backdrop.
The centerpiece of this activation was the large 3D logo display. Using a combination of CNC routing and high-density materials, we created a crisp, architectural version of the VTEX identity that looked flawless from every angle—crucial in a venue with 360-degree natural light. Our fabrication team focused on high-gloss finishes and hidden structural supports to ensure the branding appeared “floating” against the glass backdrop.
Scenic fabrication is the process of building custom physical environments. For VTEX, this meant moving beyond simple banners and instead building 3D structures, custom stage sets, and architectural branding that turned a vacant space into a branded experience.
Yes. We use high-density foams, woods, and acrylics finished with industrial-grade coatings. Our 3D logos are designed to be “touchable” and photo-ready throughout the duration of the event.
Absolutely. We manage the entire logistics chain for our builds. We are intimately familiar with the freight elevator and load-in requirements at The Glasshouses, ensuring our scenic elements arrive and depart without a hitch.
We frequently work as the “Design and Production” arm alongside independent planners. You bring the logistics and catering; we bring the saws, the paint, the furniture, and the creative vision to build the physical world of the event.
We prioritize “low-profile” and modern silhouettes. Because the venue features massive windows, we select furniture that provides luxury and comfort without blocking the iconic New York City views.
