The goal was to bypass the “party theme” and create a living, breathing world. Tatum’s vision required a total takeover of Cipriani’s massive footprint. We didn’t just want to decorate the space; we wanted to distort the guest’s sense of reality. The objective was to make guests feel they had stepped off the streets of Manhattan and onto the manicured, neon-pink lawn of a high-fashion Malibu estate.
This was a masterclass in custom event fabrication. Our team delivered:
The Two-Story Dream House: A massive, structurally sound facade featuring multiple “rooms” and a balcony for the guest of honor.
The “Outdoor” Lawn: A fully designed synthetic lawn environment that served as the transition from the Cipriani foyer to the main event.
Bespoke Furniture & Decor: Every chair, table, and lounge piece was curated or custom-upholstered in varying shades of “Tatum Pink.”
Immersive Environments: Separate “rooms” within the house that served as interactive photo ops and lounge areas for guests.
The engineering of a two-story structure inside a historic venue is no small feat. Our shop utilized specialized scenic fabrication techniques to ensure the “Dream House” was not only visually stunning but structurally secure for a high-energy party. We utilized CNC-routed panels, custom acrylic finishes, and integrated LED lighting to give the house that iconic “plastic-fantastic” toy-box sheen, all while scaling it to the 70-foot ceilings of Cipriani.
The engineering of a two-story structure inside a historic venue is no small feat. Our shop utilized specialized scenic fabrication techniques to ensure the “Dream House” was not only visually stunning but structurally secure for a high-energy party. We utilized CNC-routed panels, custom acrylic finishes, and integrated LED lighting to give the house that iconic “plastic-fantastic” toy-box sheen, all while scaling it to the 70-foot ceilings of Cipriani.
Yes. With proper engineering and coordination with the venue, we can create multi-level scenic builds. For the Barbie Dream House, we ensured the structure met all safety requirements while providing the height needed to fill the massive volume of Cipriani Wall Street.
It means we don’t just “rent” items; we build them. From the 3D architectural elements of the house to the stylized lawn and custom-colored furniture, we create one-of-a-kind pieces that are discarded or archived after the event.
We operate a full-scale fabrication shop. Everything is pre-built and “dry-fitted” in our warehouse before being transported to the venue for a rapid, precision installation by our specialized crew.
Absolutely. For the Dream House, we integrated internal lighting and “outdoor” environmental lighting to make the lawn and house feel like they were under the Malibu sun, even in the middle of Downtown Manhattan.
While this was a Bat Mitzvah, this type of immersive event design is perfect for brand activations, product launches, and any event where you want to transport guests into a specific brand story.
